What EA Sports Should Call Its Soccer Franchise If Not FIFA What other names could EA Sports choose for a new soccer franchise? Here are some options for the next edition. EA Sports will continue using “FIFA” until it becomes financially better to stop paying the naming rights and change the name. My guess is it’s got everything to do with money. It’s not like FIFA (the organization) has been seen as a positive force in the world over the last decade, what with the rampant corruption, acquiescence of a Qatar World Cup and attempts to change to a biennial World Cup. Or perhaps EA Sports just wants to distance itself from football’s governing body.
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This appears to be a conspicuous shot at FIFA the organization that EA Sports is willing to give up the name of the series if EA can’t get a good naming rights deal done.
The reasoning might have been hinted at in Weber’s statement, saying EA Sports is reviewing its naming rights agreement with FIFA. It seems like an odd choice for EA to just give that name recognition up. Similarly, there have been talks about renaming EA Sports’ NFL franchise “Madden” since most kids these days don’t even know who John Madden is.īy why now for EA? Why give up the name that is essentially synonymous with its soccer series? I’ve personally always considered “FIFA” to be one of those words that changes meaning based on inflection and context: used with joy and excitement the word refers to the video game franchise used with hate and aversion it refers to the governing body. Football Manager isn’t likely to change its name anytime soon, but it’s got a pretty solid name that’s both unambiguous and inclusive.
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Konami recently rebranded Pro Evolution Soccer (long known as PES) to eFootball, switching to a free-to-play model in attempts to dethrone EA’s behemoth. What does this mean? Why is EA Sports renaming FIFA?ĮA Sports isn’t the first developer reconsidering the name of its soccer video game.
“This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.” “As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games,” the statement read.
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